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 Long time no see, everyone. It's been dull yet turbulent in this locked down year of 2020. A lot happened out in the world but not really over here. Thankfully my marketing studies has given me something to kill the day. The topic is on stereotypes in marketing. I gave it some thinking over, but I find that I don't have much to say. So I'll just talk brief on three points and put this out to the world. I doubt many prying eyes will see me rocking any boats. The first matter is on whether or not it is morally right, or proper form, to apply any racial stereotypes for the purposes of advertising. It should go without saying that racial stereotyping or profiling within in advertising is No Bueno. Personally, I don't think stereotyping is in itself not too harmful as a concept, as the idea of simply categorizing a group of people (not even on a strictly racial basis) and compartmentalizing common traits within said units or cliques isn't a malicious force. It's sim...

See the Big Pictures

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Today, I went out to downtown and decided to do some appreciation of the some advertisements put up around the area. Venturing out into the heat, awaiting the bus,... and I was frankly not seeing much to appreciate since there was little in the way of adverts and nothing caught my eye. The abundance of buildings that rose higher than any billboard ever could didn't help. So I went wandering and decided the Tech Museum (now called the Tech Interactive) would be my best bet for something to mull over on the way home. My optimistic hunch was rewarded in spades. Around the outer walls I was able to sort through, I saw promotion for the short films often shown by the Tech. As I pondered the audience, I recalled the great many times I've gotten to take field trips to the Tech in Elementary school and even the one time I got to witness one of the movies myself; I've come to guesstimate that the movie promotion was geared toward the youth. And as the building stands strong to this ...

Greetings

 Hi there. My name is Alex, this is my blog, and I hope we get along.